Website Promotion
Made significant Web content in digitization
One of the keys in that democratization is the significant progress made in the digitization of content. Thus, 13.4 million people read newspapers online, 6.6 million are readers of books in digital format, and 12.3 million Spanish people are those who make representations to the Government through the network.
The e-book is the latest star of the digital galaxy. The digital book reading increased by 53.7% in 2011, among other things because 45.5% of households with e-book I bought in the last 365 days. And that Google has not yet fully entered the market.
Another key is in electronic commerce, which chains nine consecutive quarters of record revenue. The latest official data are from the second quarter of 2011, when 2.322 million euros turnover. These figures exceed the 23% annual growth. Evidence that the Spanish have lost their fear of buying online at online stores, hence the increase in requests for web design online stores and companies have realized that the network is the best showcase for their products, as demonstrated by its commitment to design web and shopping online.
The popularity that they are achieving some social networks like Twitter, Facebook or Myspace, is another key to the democratization of new technologies. The Spanish are the most active in Europe and even social networking is born a new figure, called “permanent digital communicator” who are those users that are connected not only several times a day, but have chosen a model of exchange constant information in real time. These new communicators and over one million people in Spain and yet only 9.2% of social network users.
The report reveals that social networks have become the third medium of communication among young people, second only to the phone and in person communication. In addition, social networks have increased the number of people you are related as usual, reaching more than personal relationships, calls via mobile phone, sms or direct contact with fixed telephony.
Web design is like fashion
Opt for a minimalist, others for the corporate, and many people want something comfortable, nice and cheap. And like fashion, network designers, web designers can adapt perfectly to the times and the volume of the client’s portfolio. Thus, they can make creations such Zara or H & M, very versatile and fit for the web of a dental clinic to a pet store or clothing brand type Bulgari and Gucci, which are sites most glamorous and with lots of hours of occupational status inverted design and programming.
The task of a web designer is to work on image and style of the company and its products. Everyone needs a tailored suit but versatile so it can be admired from all current devices. Can not ignore the guidelines manual corporate identity, but also that the market moves, that customer tastes change and the options in web design are very broad. Nor could forget concepts like usability, which is essential when designing a website.
The creator of pages should be answering questions as you build the website. After having a clear initial idea for the site is conceived, will assess whether to start adding things complement the design, which reinforce the purpose for which it was created or if instead it is a distraction to the internet.
It seems that the current web design is imposed on the 2012 is minimalist, which focuses on simple concepts, clean, do not distract the surfer the purpose of the web, where every detail has a meaning and eliminates the superfluous, that maintains an independent unit in the design of the page where we are, where the white spaces have much to say, the texts are aligned and follow a clear and concise hierarchy.
Are web pages with personality, where the color or body text communicate. A burst of color or a bigger words may indicate that what is important. A minimalist page does not have to be boring, or use only white and black. Often, less is more, it is to maintain a visual balance that encourages visitors to keep reading.
Have the greatest threats to freedom of expression on the internet
In a battle between Internet users and antidescargas laws that seek to combat piracy, the president of Rovio Mobile, Mikael Hed, decided to defend piracy and show it as something positive for your business.
Hed said “the company that developed the game Angry Birds, has some problems with piracy, not only applications but also in consumer products. There are tons and tons of merchandise out there, especially in Asia, which is not officially licensed products. “
Rovio President said that this behavior of piracy was useful to them in increasing the scope of its audience helping many people know Angry Birds around the world.
“Piracy may ultimately turn out to be so bad: it can generate more business (…) If we lose fans, our business does not work and if the number of fans increases, our business will grow,” said the executive.
Moreover, according to Hed said in a conference, the only reason for the company of angry birds act against piracy would when creating fake products that can negatively affect your brand image or be a scam for his followers. “We can learn much from the music industry and so egregious forms with which he has tried to combat piracy,” said the manager.
Hed’s statements come just weeks after several Internet giants SOUP protested against the draft law intended to combat piracy and became regarded as one of the biggest threats had the freedom of expression in Internet.
The landing page which continue to evolve in the Internet
Landing page is the web where visitors are received through the Internet, either through SEM campaigns for mailing actions or natural organic positioning and where these prospects can see the products and services that are for sale. As the window where they are exposed our products and services and where you intended to make sales is very important to work on this topic to translate the maximum sales visits and bounce rate to our website is minimized.
The landing pages have evolved over time due to the changing needs of marketing through the Internet, an example is the amount of content, which is now much higher, to help achieve a better organic positioning in search engines. Another factor that must be taken into account when creating your landing page is the index of quality (quality score) formed by factors such as time of loading the page or the optimization of ad campaigns that CPC (cost per click) can make your ads appear above their competitors and still have the same offers. On the other hand have a landing page with a low quality index can result in a penalty, which involves a higher cost limit for the appearance of your ads.
landing page
Because of this, the creation of the landing page is very important to the success of different campaigns to attract visitors and especially CPC campaigns, here are two quick optimization tips to try to increase the number of conversions (transformations of visits sales) of your landing page:
- Write naturally about the topic you want to treat. No keyword stuffing but rather writing to create content based on a specific theme for that after passing the CPC engines, find a site with relevant information according to your ad.
- Try putting keywords in the title of the page and the URL whenever possible. This page seems more relevant to the CPC engines.
Advanced options disinfectant system
Currently, the company has implemented a quality system and environment based on the UNE-EN-ISO 9001:2000 and UNE-EN ISO 14001:2004
Europserv is a treatment and control of pests based in Madrid and characterized by the choice of advanced anti-pest systems that respect both the premises and the environment.
objectives:
The primary objectives of Europserv were collected to update the message on their website, exponentially increase traffic to your website and boost the number of business customers via the web.
solutions:
To achieve these objectives, we design a website oriented to position at the top of search results, with special attention to Google and its AdSense program, even page by page.
Also designed contact forms for customers interested in services of the company.
Interactive Portal site of the Casa de Galicia in Madrid
Casa de Galicia 2mdc asked to take charge of the publication and maintenance of an interactive website with the following features:
- Promote the image of Galicia outside their territory, with a specific section devoted to tourism
- Providing citizens with access to Galician culture through its documentary online
- Favor the interaction of users with an easily configurable portlets technology
- Report on current events and developments in the Galician Xunta through its news service
- Incorporating an efficient search engine that would take advantage of all available resources in the portal
To meet these objectives are proposed:
technology:
Liferay platform
- This is a free software based on Java that was already present on the website of the Xunta.
- Content management allows users without knowledge of web development, by setting predefined portlets.
Search and Indexing
- We replaced the native Lucene search by a search engine based on Google’s Custom Search API, lighter and more agile handling.
- To facilitate automatic indexing of the site, incorporating a dynamic site map that is updated with every change.
Service for companies with a wide range of products and services
In these web pages are displayed mainly a list of products or services to be offered, sorted by price, brand, etc.. search for words and thus offering various services: Allows your company sell products in detail in picture and features, offering savings in business costs. Allows an external zero, since the page is ready to be updated quickly and easily from anywhere, business or home, wherever there is an internet connection. May also have access to multiple types of users to update or load the content and photos.
Allows you to manage from anywhere with internet connection, the list of customers, invoices, orders for each customer and inventory items.
Also allowing reporting of records, orders placed or products sold. Your customers can make purchases through the Web, check every day new products or services, make budgets and to review the characteristics of existing products quickly and easily, just connect to the Web without having to travel or telephone.
Payments can be made by TPV payment gateway provided by your bank in which the charge immediately and allow the collection of online product or service adquirudo our store. * You must request the bank to the platform and the necessary codes and manuals as well as the number of trade to enable it. Some bcos or boxes Sabatel La Caixa, Caja Madrid, Banesto.
After the purchase the buyer and seller receive notifications certifying the goods purchased.
** Also allow you to add some additional extensions such as:
- Extend the virtual shop with a corporate website for companies wishing to transmit more information about the company and have them all in one.
- Extend the virtual shop with a News section where you enter news or company announcements on a regular basis or offers.


