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Have the greatest threats to freedom of expression on the internet
In a battle between Internet users and antidescargas laws that seek to combat piracy, the president of Rovio Mobile, Mikael Hed, decided to defend piracy and show it as something positive for your business.
Hed said “the company that developed the game Angry Birds, has some problems with piracy, not only applications but also in consumer products. There are tons and tons of merchandise out there, especially in Asia, which is not officially licensed products. “
Rovio President said that this behavior of piracy was useful to them in increasing the scope of its audience helping many people know Angry Birds around the world.
“Piracy may ultimately turn out to be so bad: it can generate more business (…) If we lose fans, our business does not work and if the number of fans increases, our business will grow,” said the executive.
Moreover, according to Hed said in a conference, the only reason for the company of angry birds act against piracy would when creating fake products that can negatively affect your brand image or be a scam for his followers. “We can learn much from the music industry and so egregious forms with which he has tried to combat piracy,” said the manager.
Hed’s statements come just weeks after several Internet giants SOUP protested against the draft law intended to combat piracy and became regarded as one of the biggest threats had the freedom of expression in Internet.
Posted in Innovation, News, Website Promotion | 
Tags: Consumer products, Licensed products, Music industry | 
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